5 Inspiring Ideas to Successfully Market Your Business
Do you have a marketing plan? If you don’t, then you share the same dilemma as most business owners today – how do I market my business effectively? Having a plan to successfully market your business is extremely important to its triumph. New business, old business…it’s doesn’t matter, you just need a plan, and a good one.
There are literally limitless mediums on which to market your business successfully. Just make a plan and do not hesitate. Use some of the below ideas to get your business growing now.
#1 – Social Media Campaign
I’m sure the first thing that comes to mind when you think of marketing your business is the Internet. Right? Well, you are on the right track then. Social media is KEY to effective business marketing. The plan does not have to be complicated, and thankfully there are people out there who can help you plan a social media campaign that’s best for you.
Social media posts allow you to reach a solid, vast audience. This global audience will come back for more as long as you are engaged and have a website that’s easy on the eyes and interesting blogs for them to read. You can’t ignore social media. It is the NOW of how to successfully market your business online.
#2 – Email Campaign
Did you know that most online customers prefer to be contacted by businesses via email? It really isn’t surprising. Email allows your customer base to be reached on THEIR time.
There are software programs and easy to use templates available online that can help you write a beneficial email to your customers. Emails should be concise, no more than one page and not much more than one visual online page (approximately 300-350 words) in order to keep you customers engaged.
#3 – Word of Mouth
Now this is an oldie but definitely a goodie. Word of mouth is vital to the success of any business. Even if you are strictly an online business, you will still get a great customer base with word of mouth.
Current customers will spread the word if they are happy. What better way to market your business than by personal delivery from satisfied, regular customers. Don’t be afraid to ask your customers to spread the word either. You might even consider an incentive to current customers for referring new ones. Who doesn’t love a discount, or better yet, something for free?
#4 – YouTube Videos
YouTube is one form of social media that is topping the list for business marketers. Why? Because, according to YouTube statistics, YouTube has over 1 billion subscribers and over 4 million videos are viewed every single day on their site. Wouldn’t you love to have your video viewed by that customer base?
If you don’t have a product or service to put you on YouTube, consider an ad campaign, or even a product or service review. Anything that can get you and your business present and up front on YouTube channels across the world is the goal.
#5 – Podcasts
Another marketing medium which is making a huge comeback is podcasts. With a world that is mobile and salivating for non-stop information, podcasts downloaded to mobile devised increased this year and are expected to continue to increase in the upcoming years. Can you provide a podcast regarding your industry or business that your customer base might be interested in?
Make these podcasts available on your website, market them through your other social media and email campaigns, and promote them with a giveaway or freebie. You could even have podcasts for free on YouTube as an introduction to what you have available. See how all these ways to market your business can work together to help grow your customer base and get your business booming?
You can choose to use just the one to start with, or dive head first and use all the above marketing ideas. This all depends on if you’re willing to take things slow or not. There are infinite ideas to help market your business successfully, you just need to make a plan and stick to it.
If you’re needing a little helping hand with marketing your business, the creative team at Easy Consulting are the ones to call. We have a specialty with getting companies noticed and booming within months. Get in touch with our team today!