Learn the 6 vital elements to successfully build an online audience
What are 6 vital elements to successfully build an online audience? Not too long ago, the emergence of sage-like social media gurus was a breath of fresh air. Us feeble mortals kissed their feet, and caressed their palms with silver in exchange for words of wisdom that would help us grow our online presence.
Fast forward to 2017, and social media gurus are everywhere. The problem is that they’ve all started using technical jargon cluttered with numbers and statistics that are hard for most of us to understand.
If you’re trying to cut through the noise to discover how to grow your online audience, here are 6 easy to understand but vital elements to successfully build an online audience.
Pay It Forward
Some social media gurus will tell you that online marketing can be free – but free marketing doesn’t really get you anywhere.
To successfully build an online audience, you need to set aside a substantial budget for your online marketing. If you don’t put any money behind your efforts, you’ll struggle to break through.
Choose Your Platforms Carefully
It’s highly unlikely that you need to be present on every single social platform. Some businesses will find their core audience on Twitter, while others will develop a greater following on Facebook.
It’s important that you work out a plan so that you target the platforms you know you’ll get the best response from.
Before you dive in, sit back and observe. Consider your options and weigh up the pros and cons.
Interact With Your Audience
Interacting with your audience is crucial if you want to retain their interest. Once you start interacting with them on a daily basis, you’re essentially creating a merry band of loyal insiders who are going to keep coming back.
You could set up a chat room or a forum, or you could offer exclusive events and promotions. Don’t be afraid of creating a community, embrace it. Hire an online community manager if necessary.
Don’t Go For The Hard Sell
Leave the hard sell at the market stalls because social media platforms are not the place to bulldoze your way into the hearts and minds of your customers.
Building an online relationship requires care, love and trust. Refrain from overloading your online audience with your products and innovations, but instead take the time to engage with them on a causal basis.
Be Prepared To Work Hard
Sure, people go to sleep eventually. But one person’s bed time is another’s time for rise and shine.
The truth is that the social media world never stops. Your online audience is awake as a collective 24/7. This means you and your company need to work at it round the clock.
Incentivise Your Audience
A simple way to get more people on-board is to offer your audiences rewards for liking or sharing your business. Everyone loves free stuff, and there is no cost to you. In the long-term, you’ll land yourself a larger audience.
These are only 6 of the vital elements needed to successfully build an online audience. There are many more!
If you’re business is needing help getting an online audience, online sales, website visitors, contact the team at Easy Consulting on 0421 905 000. We know the gift of the gab and the tricks of the trade to make things happen. We look forward to hearing from you soon!