Writing A Killer Web Design Brief
The secrets to writing a killer web design brief
Get it right the first time
These days we all understand the importance of the Internet, and the fact that basically everything we do nowadays, from banking to shopping, searching for information, to watching TV, is all done online in some guise. You could argue that the Internet has taken over the world, but for businesses this is great news.
Having a top-notch website is the key to business success, and it has been shown time and time again that those businesses who don’t get with the modern day world and invest in a high quality online presence, keeping it up to date, don’t make as much profit as those who do, and don’t last as long as a business.
The first step is writing a killer web design brief to hand over to a designer, so your right hand man or woman knows exactly what it is that you want in a clear manner.
Here’s where you start:
Identify what you’re about
Whether this is in the form of a mission statement or simply gathering of basic information about your business, you need to know what you’re about. For instance, basics such as company name, address, how to find the premises, parking on site, how long the business has been running, what you sell or produce, these are all simple details that will form the basis of your website.
Be as clear as possible
Using bullet points is a good idea for writing a killer web design brief, because it leaves no room for misinterpretation. Again, use clear meanings, don’t be too wordy, and stick to the basics, such as statistics and easy to understand points.
Identify what you’re trying to get over to people
After you’ve conquered the basic information you need to identify what it is you’re trying to do. Are you trying to sell your product? Are you trying to inform people about a service? Are you simply sharing information? Be clear about what you’re trying to do, and identify the key points about your product or service so you can drive home the selling point much easier.
Identify your market
Who are you trying to sell to? Are they mainly male, female, or a mixed group? What age group are they? Do they use social media? What is the best way to attract their attention? Age group and gender plays a role in how you promote your website, the appearance of it, and the voice of it, so this is important information to identify.
What do you want your website to look like?
One of the main points in writing a killer web design brief is that you’re clear about any ideas you have with regards to appearance. If you have a vision of how you want it to look, do a mock-up of your own or try and get across your vision as clearly as possible in your brief. Give details of your social networking sites so they can be incorporated into the design.
What is your budget?
Obviously the kind of website you’re going to have depends on how money you have to throw at it. Put a figure into your brief so you can work towards and around this effectively.
Give a deadline for going live
The final point to remember is to give a date for when you expect the work to be complete.
A good quality web design brief should ensure that your website is ready to go live as quickly as possible, because all questions will be answered within the brief, and in the event of a problem, contact numbers are included for communication. Ask for a mock-up of the website before you go live to iron out any issues, and before you know it you’ll be live to the world!
At Easy Consulting we understand how crucial it is that you develop an online strategy that accurately represents your business, and portrays your unique voice and style to the market. We pride ourselves on gaining a clear understanding of your business, industry and target market, and make sure we create you the perfect website you always dreamed of. Contact us today!