What drives visitors away from a website

Easy ways to keep your traffic figures up

I’m sure you’ve visited many websites in the past and not bothered heading there again, and at the time you probably didn’t realise it, but you just didn’t ‘feel’ the site in terms of what it was supposed to offer you, or a layout to grab your attention. If you want to keep visitors returning to your site, which in turn promises business coming your way, make sure you avoid these common pitfalls.

So what drives visitors away from a website? Let our team of experts tell you…

Broken links

A poorly functioning link set-up is one of the main things which drives visitors away from a website, and once they leave, they don’t tend to come back! Make sure all your links are working correctly and lead to the places they’re meant to, as well as being easy to find and also highlighted clearly.

Rarely updated

Why would you want to return to a website which never changes and is never updated? Put simply, you don’t! Make sure you update your site regularly with information and interesting content, and make sure whatever you put on there is of a high quality, and not just filler fluff which doesn’t grab the attention of anyone. Rambling content which leads nowhere is one of the main things which drives visitors away from a website, so avoid this at all costs.

It just ain’t pretty

As much as we don’t want to be vain, having an attractive layout does tend to grab people’s attention, as nobody wants to look at a site which is boring, mundane, and loaded with endless text. Make sure you break up content with pictures and photos, and if you’re not sure how to go about this, or you really want to push the boat out, consider hiring a website designer to give you the best of their expertise.

Boring website with no spark

We’ve mentioned having an attractive layout but the standard of content is probably even more important, and becoming bored with what is being read is one of the main things that drives visitors away from a website; the best way to avoid this happening to you is again to hire, and perhaps have a freelance writer, someone good with words to help you out.

When it comes to selling goods and services a high quality, functioning website has been shown to be the best way forward to keep cash rolling in, and the team at Easy Consulting are here to help make sure that happens. We are your one-stop-shop for online marketing, website design, google development and SEO. Get in touch with our experts today!