User Demographics Of Pinterest

User demographics of Pinterest – See the statistics

Social media has changed the face of our society in more ways than we imagine. Facebook, Twitter, Instagram, Pinterest and Google+ are some of the most popular social networking sites out there, and these sites have transformed the way we communicate, shop, share, take pictures, do business and so much more.

Out of these different networking sites, Pinterest has generated much attention during the last few years. For example, the number of people who visited Pinterest since May 2011 increased by a whopping 2,702.2 percent. By mid-2013, Pinterest had more than 70 million users worldwide, and these numbers have only grown since then. Currently in 2021, it is estimated that Pinterest has 454 million monthly active users worldwide.

All about the stats

These statistics bring up the big question – What is Pinterest, and why do so many people visit it? Pinterest is a social networking site that works similar to a scrapbooking page, where people have the option to add almost anything they want to buy or do. People can create and share different bookmarks called pins, which can be images, thoughts or just about anything else that can be used for current or future projects. The ease of uploading these images and sharing them with so many others makes Pinterest a very popular social networking site.

Besides being a social bookmarking site that is one of its kinds, another interesting part is the user demographics of Pinterest. Statistics show that more than 28 percent of people who use this site have an average household income of more than $100,000. This statistic clearly shows that Pinterest is popular among upper sections of society also, this being great news for Pinterest marketers. Moreover, the highest percentages of users fall in the age groups of 25 to 34, with the second highest being 35-44. These user demographics of Pinterest show that most users have defined preferences for certain interests or products, and they tend to share the same through this site.

Girl Power…

Another very interesting aspect of the user demographics of Pinterest is the high percentage of women who use it. It is estimated that 68 percent of users are women, while the remaining 32 percent are men. Among these users, 50 percent have children, so this makes Pinterest a great place to look for any kid-related activities, ideas or products. Other than kid-related pins, you can find tons of ideas about different foods and drinks, clothing, crafts, health and beauty, pets, home décor and so much more.

Due to these user demographics of Pinterest, this social networking site is a great platform for businesses to reach out to a worldwide audience. Going forwards, Pinterest is likely to get more popular among individuals and businesses because of its simple idea, and powerful reach!

Today, people are engaging with businesses in new ways, and savvy business owners are capitalising on the massive amounts of time spent by consumers on sites like Pinterest by reaching more people. Get in touch today with the Easy Consulting team today. Let’s discuss how to best increase your businesses brand awareness, consumer interaction, and ultimately revenue.