Social Media Posting
The best time of day for social media posting
When is the best time of day for social media posting? Everyone who wants to drive more traffic to their site and turn click-through rates into winning conversions, wants to know when is the best time to interact with their audience on social media channels.
Post the right content at the right time, and you could bag yourself a load of views, comments and shares. Post your content at the wrong time however, and your awesome post could easily go completely unnoticed – time and time again.
The best time of day for social media posting hinges on a few variables, including:
- Who you are targeting
- Where your target audience lives
- The type of info you’ve got for them
- The platform you are posting to
Here are a few guidelines for the best time of day for social media posting on the major networking channels – Facebook, Twitter and LinkedIn.
Content posted Monday through to Wednesday generally experience low engagement rates, while content posted on Thursday and Friday experience high spikes of engagement. This is most likely because Facebook users are looking forward to the weekend and feel more compelled to interact with the online world.
Because posting content to social media is now pretty much an exact science, the best times to post are between 1pm – 3pm, though you can get away with decent interaction between the broader window of 9am to 7pm. Generally, Facebook users scroll through their news feeds a handful of times during working hours.
You should aim to post content to Facebook at least once a day. You should also make the effort to monitor comments and offer responses, as well as answer important questions. Stay on top of this!
One of the best things about Facebook is that you can schedule your posts so you don’t miss the peak windows.
Twitter uses tend to flick through tweets on their commute to and from work. They also have a tendency to scroll through Twitter during work hours also.
The best times for retweets are at 12pm and 5pm. These will return the best click-through rates.
If you’re looking to catch the eye of businesses, the best days to tweet are Monday to Friday, while if you’re targeting consumers, weekends and Wednesday’s are the best.
Tweets have a shorter shelf life than Facebook posts, and only stay visible for a few hours. For this reason, it’s advised that you post content at least four times a day.
You can download tools such as Hootsuite or Buffer to schedule your tweets. This makes life a whole lot easier!
The key to successful social media posting on LinkedIn, is to post your content during working hours from Tuesday to Thursday. The precise best times to get more clicks and shares are between the hours of 10am – 11am.
The worst time to post new content on LinkedIn is during the night, when the witching hour really does scare users off from accessing this social media platform.
Remember, LinkedIn is a business-centred social networking service, and as such users aren’t likely to login during non-working hours.
You should aim to post at least once a day, and it’s a good idea to recycle the content you’ve already posted to twitter and Facebook. You should however, change the wording a little bit to tailor your content to LinkedIn audiences.
There is one small caveat to social media posting though! If you want visitors coming back for more, you need to make sure that your content is of startling quality.
Are you wanting to get involved and enhance your business through social media marketing?
Perhaps your competitors are using it and you’re not sure where to start..? Start by getting in touch with Easy Consulting today. We’ll get things rolling with ease!