Harness the power of Twitter

How to build a Twitter empire and boost your business

We all know that social media is key to marketing and promoting a business. Once upon a time it used to be all about flyers and cold calling, but nowadays we have an online world available at our fingertips, and in that world we can talk to and target potential customers for our businesses.

The power of social media is frighteningly large, but also frighteningly fantastic for businesses wanting to expand their customer base and head for the sky.

Twitter is one of the fastest growing social network sites out there, and whilst it might be a bit of a love/hate affair, i.e. many people don’t really understand it, there is no denying that if you can master the basics and learn as you go, the power of Twitter could send your business into the stratosphere.

Twitter is underused by businesses, many preferring the ease of Facebook, but this is slowly changing, and the key is to understanding how to harness this power, and use it to your advantage. Basically Twitter is about communication, and good quality communication is vital for a business to grow and thrive.

Here’s a few pointers on how to use the power of Twitter to great effect.

Learn a little first

You need to understand Twitter inside out to be able to use it to its potential, so play around a little before you go live, understand the terms and conditions, and learn how to use it properly. Understand all about hashtags, retweets, and follow-backs.

Keep it fun

Nobody wants to be reading endless tweets that are heavy and not at all interesting, so keep your tweets light, informative, and to the point, and this should maintain your following and hopefully help it grow. Make sure your tweets are focused on what you want to achieve in concise words without room for misunderstanding.

Update regularly

As with any social media site, blog, or website, you need to keep your finger on the pulse and update regularly. Don’t go for weeks without tweeting or adding something new, as followers will get bored, and you’ll soon see your followers’ list dwindling.

Search

The power of Twitter lies in the fact that you can reach such a huge number of people, people who may want to buy or use your product or service. Make use of the search functions to find people and groups who are suited to your niche, and target this area for potential growth.

Participate in the land of Twitter

Being active in discussions means a better presence, and add a link to your site or #hashtag something relevant as a link to follow back for those who want to find out more. If you have a follower making a comment which you could add something useful to, do it! Twitter allows you to add a more personal touch and communicate with your customers on a wider scale.

There is no getting away from the power of Twitter, as it is only growing every single day. So don’t get left behind, jump on-board today!

If you’re wanting to get involved with Twitter and other social media platforms, but just need a little help, get in touch with us today! Our team at Easy Consulting specialise in social media marketing and love the challenge of bringing a business to life. We look forward to chatting with you!