5 Marketing strategies every business should recognise

What are the top 5 marketing strategies every business should recognise? This is a question I get asked a lot. Knowing the best marketing strategies that work for you, means you can double down on them and achieve your best results yet. Get ahead of the game!

The key to success in marketing is learning the fundamentals. Before your business becomes a dominant force, you need to learn the scales in marketing, exactly like you’d learn them in music, writing and so on.

Business is no different to learning how to write a blockbuster movie or compose a hit song; once you master the basics, you’re free to bend the rules a little until you create your own strategies that set you apart from the competition.

If you’re looking to upscale your business this year, here are 5 marketing strategies every business should recognise:

Track Your Results

Imagine implementing a football formation for your team without actually taking the time to find out whether the formation worked or not. Instead of making changes to improve your formation, you’ll instead blindly throw caution to the wind and stick with the same formation each week.

In marketing like in football, you need to track your results so that you know whether your marketing tool works or not. If you don’t, you’ll have no idea whether to stick or twist. You’ll be guessing – and potentially losing money and wasting time.

Talk to your customers, ask for feedback and use it wisely.

Hang In There

I’m not going to lie to you here. The truth is that good marketing takes up a lot of time, and it requires monotonous repetition. Instead of placing a single Facebook ad and calling it quits when it doesn’t work, find out why it hasn’t worked, put some extra effort in and keep going.

Marketing doesn’t work immediately, but it’s important that you remain focused on long-term goals.

Identify Your Target Customer

Before anything else, you need to identify who your target customer is. Who are you selling to? What are their habits? What do they want?

A marketing campaign will immediately fall flat if you’ve targeted no one in particular. Focus on a narrow, well-defined customer base and tailor your campaign accordingly.

“He who chases two rabbits catches none.”

     – Confucius

Forget about pleasing everyone and work out who your customer is.

What’s Your USP?

For a marketing strategy to be successful, you need to work out what your unique selling point is. Highlight the main thing your product delivers in terms of its benefits to the customer.

Forget about a long list of features and eye-catching gadgets, and focus on what the customers really want. How is your product going to enrich their lives? What problem are you going to solve for them?

Check Out The Competition

If you have no idea what your competition is up to, your marketing strategy might be the mirror of theirs.

Firstly, define who you’re up against. Then, see how they’re marketing their product and come up with an alternative.

Don’t try to do what others are doing, because the chances are they’re going to keep doing it better. Carve your own niche and offer customers a different angle.

These are our top 5 marketing strategies that every business should recognise. If you simply have no time to market your business, contact the team at Easy Consulting and we can do it for you. We’re the online marketing specialists on the Gold Coast! We know what works and what doesn’t, so you can be sure to be getting your best value for money.