How to get investors invested in your idea

Want to know how to get investors invested in your idea?

Like it or not, we can’t get our idea off the ground without the help of other people. But while getting expert engineers and developers on board is important, it’s a lot harder to convince investors to front up the cash that will turn your concept into a reality.

There would be plenty of companies who receive scores of pitches all the time. Convincing these companies that your idea is the right one for them takes ingenuity, intimate knowledge of your product and lots of spiel. You really need to talk a good game!

Let’s take a look at a few ways to get investors invested in your idea.

Meet With The Right Investors

There are investors who are going to be genuinely sympathetic with your idea right off the bat, and investors who are going to dismiss it immediately. For this reason, you can improve your odds by building a strategic list of investors that are more likely to cut a deal with you.

Maybe you thought you’d cast your net as wide as possible. After all, this surely improves your chances of netting an investor. But it’s a much better to focus your efforts on a much narrower field.

Take a look around at who is out there and cut out the dead wood. Separate the wheat from the chaff. Do your research and maximise your chances of success by meeting with those who are more likely to respond positively to your idea.

Use Professional Social Networking Sites To Find The Right Investors

LinkedIn is a good place to look for investors, and is highly recommended. However, it’s only one platform that you have at your disposal.

Since the arrival of LinkedIn, a number of pro social networking sites have been created that hook you up with all kinds of investors. These include:

Arrive At The Table With A Strategy

Not every meeting with investors will go according to the awesome script you have in your head. In this script, everything goes smoothly and there are not plot twists and turns. No one is caught by surprise and you win.

This is not how things happen. Instead, you need to approach the table with a full hand – and you need to be prepared for all the twists and turns to hit hard.

Know your product and your deal intimately. Also, know your business inside out. As well as knowing when you pull, push or stay still.

Yes, you have a desired outcome. But it’s important that you plan for several eventualities so that you can react accordingly.

There is more than one way to copy a cat, and there is more than one way to achieve your goal.

Be Flexible

You won’t know your prospective investors inside out when you first start pitching to them. For this reason, you need to be willing to be flexible.

For example, you might start your pitch with passion and fire. But if you sense that this is not the approach that communicates with them, you may want to adopt a more empathetic and subdued stance.

Be Ready To Answer Questions

After your pitch, prospective investors WILL ask questions. How you respond can make or break their interest.

Your answers must be:

Responsible
Reasonable
Factual

Do not make any exaggerations, and don’t resist objections to your idea. Be prepared for them, and make your research count for you in this situation. Essentially, their questions give you another chance to further increase the attractiveness of your idea. Use this opportunity wisely to give yourself a competitive advantage.

Prospective investors usually ask questions centred around:

Budget
Authority
Need
Time

Do not be defensive, but address their concerns head on!

All in all, to get investors invested in your idea your attitude needs to be right. You have to first of all meet the right investors, and then you must clearly outline a strong vision while knowing who you are talking to. Understand your investors, work with them and be patient throughout the process.

That’s how the team at Easy Consulting think you should tackle investors. We hope you find this information useful! If however, you need help with SEO, Website Design, or Social Media Marketing contact us now!