Email Newsletter Benefits
Email newsletter benefits – Find out why they rock
Email newsletters have some really unique benefits depending on what your business does. We are going to break the email newsletter benefits down by business type, take a look:
Email newsletter benefits for small businesses
When you are a small business, your time is often severely limited. It may be just you, or just you and one other person who are responsible for keeping the whole business afloat. You’ve got to divide your time between paying bills, updating your website, honing your marketable skills… and oh yeah, actually servicing your customers. In amongst all of that, you’ve also got to stay in contact with previous customers. You should also make new connections to drum up future business.
One of the easiest ways to stay connected is through a weekly or monthly email newsletter. On this email newsletter you should tell everyone what’s been happening within the company (specials, new products or services available) – add in a few personal touches and then hit send. You’ve instantly reached your entire customer base with the click of a button. It reminds customers that you’re still in business and thinking of them. It also keeps you on their minds when their looking for goods or services in the future.
Email newsletter benefits for non-profit or volunteer organisations
Your email newsletter may not even be intended for customers. Email newsletters are also a great way to stay in contact with a group of people that may only come together for specifically organised events. Since these events may be set months apart, you need a way to keep the organisation fresh in everyone’s minds. This way they don’t lose interest.
A great way to advertise for future volunteer events and to recap past events is to send out detailed email newsletters. These newsletters give you a place to type up as much content as you want and add in as many pictures as you like. All without you having to worry about the expense of using paper and ink to print them all out, then there’s the cost of mailing out. Email is a free service, meaning these email newsletters are probably the best investment a non-profit organisation can make.
Email newsletter benefits for large corporations
Every organisation can enjoy the benefits of email newsletters, including large corporations. One of the most daunting tasks of a really large corporation is making every employee feel involved and important. One employee may go days without seeing other employees outside of their department, or they may never meet each person in upper management. Email newsletters are a great way for management to provide a warm welcome to each employee without having to personally walk around to their desk, especially when a business spans across different areas or even continents. Email newsletters are also a cheap and eco-friendly way to spread news of company accomplishments, goals, tasks, and get-togethers all from one source. They are an invaluable form of communication for any business.
At Easy Consulting we offer a popular email newsletter service where each week or month we create a fun, catchy newsletter, with either information you’ve supplied us, or information we have gathered from your website ourselves, with a few pictures for the finishing touch. This service has become an extremely handy tool for so many businesses. Don’t be left behind! You can find out about more of our other services here.