The Changing User Demographics Of Facebook

Social media has a huge role in the current business world. Facebook is a way in which businesses can advertise their products and services, connect with and attract new customers. Facebook is also about being social with others that you may have lost contact with over the years, or simply to stay up to date on the latest gossip.

User demographics

The stats of Facebook show that the biggest users are in the high teens to middle aged people. It also seems as though more and more adults are starting to see the value of these social networks for business and keeping up to date with their family and friends livelihoods. They are also finding them easier to use than they once thought.

Studies have shown that Facebook has grown in some ways and lost in others. In particular, Facebook lost around 25% of users that were aged from 13 to 17 years of age, but gained 55 year old’s and over.

Currently when looking at the demographics of Facebook, those aged between 18 to 49 years old seem to be the biggest consumers within the market. Furthermore, there is about 75% of females on Facebook and 63% of males having an account too. 82% of college graduates use FB. India being the most popular country of FB with over 320 million users. 34 minutes being the average time everyone is spending on there, each day.

With such a high demographic of these individuals, Facebook can potentially be the marketing guru for many businesses all around the world who want to target this cashed up demographic in the market.

But why the drop in teen usage?

With all the other free speech social media sites out there (Parler, Rumble, Telegram and Signal), teens have a lot to choose from. This isn’t to say that most of them don’t have a Facebook account, the probably do, they just aren’t using it that much anymore – abandoning it in favour of Instagram and Snap Chat. However, Facebook is still one of the social media giants, making it one of the biggest social media sites on the Internet being utilised today with 2.85 BILLION active monthly users worldwide. With most of these being mobile active users. 

To utilise Facebook and all the up-and-coming social media platforms for your company, get in touch with the Easy Consulting team today. We’re your one-stop-shop for Online Marketing, Social Media, Web Design, Google Development and SEO!