How to boost your brand with marketing content

How to boost your brand with marketing content? Letting the world know that you and your brand even exist is not easily done, and it takes a lot of time and hard work. Figuring out how to get your brand noticed usually involves a process of trial and error that sees you returning to the drawing board over and over again.

The good news is that marketing content has always been a reliable way of boosting your brand, and the even better news is that the available resources needed for effective content marketing strategies are way more plentiful than ever before. All you really need to do is tap into them and use them to your advantage.

It’s important that you experiment with a handful of techniques and tactics. Here are a few ways to boost your brand with marketing content.

Use Videos

Our rivals are using video marketing to boost their brand, and it’s time you got in on the act too.

When visitors stop by a website, they are more inclined to hang around if there is a video on your landing page that is teasing them with a big fat “play” button. But if you still need some convincing, here are some powerful stats:

• Internet users are a thousand times more likely to share videos on social media than text or images;
• If you use videos, you could boost your organic traffic by around 150%;
• You can easily attract increased conversions from video marketing than text and images.

Be careful with how you approach video production. If you have no experience with video yourself, hire someone who does. Be professional about it and don’t put yourself in front of the camera unless you’re a natural.

Join Facebook

Facebook is a powerful way to grow a brand in 2016. 757 million people access their Facebook each day, which means the potentials are massive. If you optimise your posts so that they get seen by the right people, you’ve got a great chance of reaching out to many more folks, because people love to share good content on social media.

Once your content starts to get shared, your brand starts to get known.

All savvy businesses these days are going digital, and they’re all signing up to Facebook. And because people all around the globe say that FB impacts their purchasing power more than any of the other social network, creating a FB page is something you need to do if you want to keep up with your competitors and grow your customer base.

Host A Webinar

Webinars are effective ways for demonstrating your expertise in a particular field of endeavour. You can also use them to network, strike deals, engage with clients, and basically boost the appeal of your brand.

It’s a good idea to build your following first before you host an online seminar. Once you’re ready, make sure that you don’t use it to give a sales speech, but instead pick up a problem in your niche that your brand is going to address.

If people enjoy it and genuinely feel like you’ve got something to offer them, they will likely refer your business to other potentially interested parties.

Guest Post On Relevant Websites

If you want to really boost your brand with marketing content, it’s a good idea to diversify your strategy, and a key part of your strategy could be the guest post.

Guest posting on popular websites relevant to your field is a great way of promoting your brand to a wider audience. If you haven’t done it before, here is what you can do:

• Find a popular website related to your niche. You’re looking for an authoritative site that is reputable and has a lot of traffic;
• Find their contact info, then simply fire off a polite email asking if it’s okay for you to guest post on their page. Tell them who you are and what value you would add to their website.

Yes it’s really that simple! These are just a few ways to boost your brand with marketing content, there’s so many more great ideas out there. All you have to find out about them is track down the people who know how it’s done. The one team who are full of astounding ideas in this field is Easy Consulting. We know all there is to know about getting a business noticed and ahead of the game. Contact us today and let’s get started!