The Future Of Social Media In Society

Social media has become an everyday part of our life, whether for self promotion, marketing or personal communication, every one of us uses it religiously. The popularity and success of social media in society today is its ability to provide people with rapid fire information, along with the opportunity to talk about it whenever they want and have an audience.

The advancement of social networks has made it really easy for people to express or share news with the entire world. Even though no one can predict the future of social media in the next 10 years, here’s how social media has so far contributed positively to our society:

Forum for safety and support during emergency/crisis:

Social media has proved to be a viable venue for communication in times of crisis in our society. If something tragic happens, police may ask people to communicate through social media to keep the phone lines clear. Also social media groups can be set up in an instant during a crisis to help coordinate help and rescue efforts.

Invaluable aid for crime fighting:

The police can easily get hold of people who are silly enough to share information about a crime they committed through social media. Police around the world have arrested people for committing crimes and giving away evidence or bragging publicly on their Facebook page.

Form of political influence:

There is no doubt that social media has given a true voice to the people. A lot of governments have come under pressure, and in fact have been crippled through campaigns run against them by their countrymen on social media platforms. This means that social media in society has become a force to change and influence the outcomes of political decisions, and to keep politicians and public officials accountable for their words and actions.

Best way for connecting across continents:

We are easily able to connect with our family and friends residing in different parts of the world, without having to waste any money on international phone calls. Whether some of our friends live in South Africa, Bali or elsewhere, we can check their pictures often to have a glimpse into their life when we can’t be there physically. This makes social media a perfect complement for other communication formats such as Skype and email which have also revolutionised the world.

Revolutionized brand marketing and engagement:

Social media in society has revolutionized the marketing industry. Social media ad revenue has skyrocketed to over $210 BILLION in 2021 and expected to hit over $300 BILLION by 2025. This is because it has become possible for people to personally engage with their favourite brands, which was never possible before on this level. Brands also respond directly to comments posted by people on their Facebook page, or when the company name is mentioned in a tweet. In fact a lot of brands are now using social media for handling the bulk of customer service inquiries. This means that social media has become a story of brand success in the digital world. We can surely say that social media in society has become an even greater influential tool in the fields of marketing, branding, politics, communication and decision making.

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