How to get the most out of your business website

In 2015, every business should have a website. A website boosts your profile and increases your online presence massively. But it isn’t enough to simply have a website; you need to have a website that is optimized and primed for use.

This means that you need a website that is seen and which offers consumers something meaningful. After all, you’re on the lookout for conversions, right? If your website is tepid and boring, you can guarantee that Internet users will be popping by and getting the heck on out of there as soon as possible! So let’s take a look at how to get the most out of your business website.

Set Website Goals

Is your website designed to sell products, generate sales leads, convey information or engage your consumers with blogs? Or is it designed to do everything all at once? It is? Well then! That’s part of the problem.

See, to get the most out of your business website, you need to set clear website goals. It can’t be one thing to all men. If it is, it will not only look confusing to the consumer, but it will also be poorly ranked by Google. You need to simplify things and decide what exactly what you want to achieve with your website.

Make Sure That It’s User Friendly

Ever stumbled upon a website that looks like a Chinese puzzle? Bet you tried scampering straight away, didn’t you?

This simply cannot happen with a business website. It needs to be user friendly, easy to navigate and simplistic. Your content needs to be brief and broken up into lots and lots of paragraphs, as opposed to one big, fat chunk of unreadable text.

Internet users want things simple and readable. They also want you to use language that gets straight to the point; it has to be sharp and actionable.

No big words. No clutter. Okay?

Keep Your Content Coming

To make sure that you get the most out of your business website, you need to keep updating it with fresh content. If a potential customer stumbles upon it and finds that the last post is dated 2013, they’re going to think you either don’t care, or that your business no longer exists.

We suggest that you keep generating new content that is engaging, and which offers the reader useful information. Google loves new content, but it also loves meaningful content that people can actually use.

Also, instead of keeping your content to yourself, why not broadcast that you’ve got something brand spanking new to share via social media?

Use Videos and Photographs

Research has shown that Internet users are more likely to stick around on your website if your landing page has a video. We just love the sight of that gigantic play button, apparently.

If you do decide to use videos and photographs to get the most out of your business website, remember to make sure they are of good quality. An awful, embarrassingly bad video could ruin your brand, whilst poor quality photographs will also be enough to put people off.

More than anything, to get the most out of your business website it could be a handy idea to outsource some of the work. For example, if writing is not your forte, why not hire a writer? If you don’t have the time to keep on top of your social media pages, get some help. And if you don’t know where to start with all of this, contact our team at Easy Consulting today. We’re the pro’s when it comes to SEO and social media, so leave it with us and we’ll have your website boosting Google ranks in no time!