Benefits Of Content Marketing
The benefits of content marketing on SEO
Quality content marketing is essential to boost your website’s conversion rate. The benefits of content marketing are becoming stronger, as search engines and consumers alike give preference to websites with quality content. Content marketing is a web editorial strategy based on the creation and distribution of online content. The goal is to engage users in a relationship with your brand, which leads to a higher conversion rate. The nature of content marketing can be very diverse depending on the desired goal and your target audience, however high quality content, regardless of the industry, will win the day!
You get what you pay for
Content marketing is limited only by the creativity of web professionals and writers. This means that it’s all about creating relevant content that you can share through your own marketing channels: website, Facebook and Twitter etc. The aim is to create an involvement with existing and prospective customers in social media and draw them to your website where you can engage them solely on your business.
Why is content marketing important in a digital strategy?
According to a study by LinkedIn in 2013, 93% of B2B marketers use content marketing, and 73% reported an increase in their content this year compared to 2013. This trend will increase in years to come, because clearly, content marketing for Search Engine Optimisation offers many advantages for new and existing brands.
Content marketing is a sustainable and complementary tool to use along with conventional communication channels. If you opt for a strong editorial strategy targeting your audience, you need to customise your message and interact with your current and future consumers on social networks and blogs. This SEO strategy contributes effectively to create an emotional connection with your consumers, thus also promoting your brand loyalty as you become their ‘go to’ place in your industry.
Content marketing is also sustainable as the content has a longer shelf life than newspapers or magazines, because it’s available online for as long as the publisher leaves it there. In addition, the regular publication of online content maintains and nurtures the relationship with consumers by sharing fresh, informative content and adding value.
In addition….
This also helps in gaining visibility on search engines, especially today when the Google algorithms have evolved, and traditional SEO techniques need to stay up to date to maintain a site at the top of search rankings. Search engines today evaluate the content of a website, and if they are qualitative and original, the site is better positioned. To optimize the website for SEO to increase its visibility, it’s become essential for you to dedicate a special effort to develop a content strategy and its promotion on the web.
Content Marketing creates credibility that attracts more customers. One could say that content marketing is very much about creating authenticity (something that’s difficult in some forms of traditional marketing). With content marketing you’re able to produce consistent quality content, relevant to your customers, backed up by references and links, positioning you as an authority in your respective field.
One of the best benefits of content marketing on SEO is that it doesn’t cost much, especially when you compare it to the cost that you pay for online banners and advertising space. With content marketing, all you need is a creative mind and time.
Find out how Easy Consulting can create a powerful content marketing campaign for your business. We specialise in creating engaging online content that your customers will keep coming back for. Get in touch today!